Honda has hatchbacks, sedans, luxury sedans and SUVs. Honda has cars which target every segment of the market. As a leader in technology, Honda also invests in research in developing robots that can walk, dance & navigate.īelow is the pricing strategy in Honda marketing strategy: Services offered are leasing of new and pre owned cars and financing for honda products. Honda’s Financial services offer a variety of services to customers in Japan, US, UK, Germany, Brazil and Thailand. Honda also offers all-terrain vehicles (ATVs) and multi utility vehicles (MUVs). The motorcycles use use internal combustion engines which are developed by Honda itself. Honda manufactures a wide range of motorcycles from Beat (FC50) which has a 48cc engine to Gold Wing (GL1800) which is 1832cc engine. Honda cars cater to different needs and preferences of various segments of the markets. Honda automobiles use gasoline, diesel gasoline-electric hybrid and alternate fuel such as ethanol, natural gas and fuel cell engines. The company also offers mini vehicles, including Acty, Life, N-Box, N-Box +, N-ONE, N-WGN, Vamos. Light trucks manufactured by the company include Crosstour, CR-V, Elysion, Odyssey, Pilot, Ridgeline, Step WGN, VEZEL, VEZEL Hybrid, Acura MDX, Acura RDX. Honda’s Passenger car models are Accord, Accord Hybrid, Accord Plug-in Hybrid, Accord Tourer, Amaze, Brio, Brio Amaze, Brio Satya, City, Civic, Civic Tourer, CRIDER, CR-Z, Fit/Jazz, Fit/Jazz Hybrid, Fit Shuttle, Fit Shuttle Hybrid, Freed, Honda Mobilio, Insight, Jade, Spirior, Stream, Acura ILX, Acura RLX, Acura TL, Acura TSX. Automobile: Honda manufactures passenger cars, mini vehicles and light trucks. The marketing mix product strategy for Honda covers all aspects of the business as follows.
Honda has 4 business segments: automobile, motorcycle, financial services and power. The product strategy and mix in Honda marketing strategy can be explained as follows: Let us start the Honda Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies: Honda Product Strategy: Honda marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives. These business strategies, based on Honda marketing mix, help the brand succeed. There are several marketing strategies like product innovation, pricing approach, promotion planning etc. Marketing Strategy of Honda analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion).
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